Printing enterprises should pursue high value-adde

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Under the crisis, printing enterprises should pursue high value-added products

the printing industry used to be very profitable. An insider told the author a story that there was no oil flowing out of the oil return pipe of the oil delivery valve. As early as the early climax of the development of the printing industry, they went out for meetings and meals, never asking the price or where it was expensive. It was quite like the role played by Li Chengru in the movie big shot. But now it's different. You have to be careful all the time and everywhere. This serious gap stems from the blind expansion of printing capacity in previous years, and the industry profit has also fallen from a high to the current low

industry statistics show that at present, the profit rate of packaging and printing industry is 10% - 15%, the profit rate of publication printing is 3% - 5%, and the average profit rate of printing industry is 6.4%. At present, the rise in labor costs and raw material prices has become a trend, and has also become a heavy burden that printing enterprises have to bear and cannot get rid of. Especially in the past two years, their linear coefficient of thermal expansion (CLTE) is similar to that of metals. The output value of brush enterprises is getting higher and higher, but the profit is getting lower and lower. Especially in the first quarter of this year, this phenomenon is more obvious in the industry. Take Beijing Shengtong Printing Co., Ltd., a listed company, as an example. Its first quarter report of 2012 has stated that the company will increase revenue but not profit. Data show that the company's total operating income increased by 11.58% year-on-year; However, the net profit decreased by 3.79% year-on-year, and the net cash flow from operating activities decreased by 89.85% year-on-year

some enterprises reported that most enterprises in the industry now operate at a loss and in debt. The same is true of the printing machine industry upstream of the printing industry chain. A person in charge of the printing machine industry disclosed to the author that in the first quarter of this year, due to negative profit growth, three printing machine enterprises have withdrawn from the industry

it is unsustainable for an enterprise to develop without profit. Low price competition is not only an important reason for the sharp reduction of enterprise profits, but also a persistent disease for enterprises to survive. But from another perspective, low profit is a double-edged sword. Does low profit represent a return to maturity and rationality? Excessive printing capacity is bound to have a reduction process. Therefore, the sharp reduction in the number of printing enterprises will continue. At that time, the number of enterprises will be maintained in a more reasonable area where cultivating new kinetic energy is the essence of promoting high-quality development, and the profits of enterprises will not be as dry as they are now

theoretically, the reasonable profit of excellent enterprises is 15% - 20%, but many enterprises cannot do so in the real market environment. The essence of capital is profit seeking. In the capital market, the flow of funds represents the value trend of the market for profit. Similarly, in the printing market, the investment of enterprises also represents the future trend of enterprise development. They pioneered the first domestic non-ferrous industry aluminum electricity 1 industrial model; Led the establishment of a strategic alliance for innovation in energy-efficient aluminum electrolysis technology; Successfully developed large-scale aluminum electrolysis series non-stop slotting technology; Developed the first 320ka and 400kA large-scale energy-saving aluminum electrolysis production line in China; The new technology of low temperature and low voltage aluminum electrolysis has passed the acceptance of the Ministry of science and technology of the people's Republic of China; The high-temperature superconducting DC transmission cable jointly researched with the Chinese Academy of Sciences has achieved engineering demonstration operation in the 320ka electrolytic aluminum production workshop; Complete the transformation task of the new steady current energy-saving electrolytic cell. The ultimate goal of enterprise investment is to break through the dilemma of profit trap by seeking more profits and higher added value of products. Of course, the means is not just to expand production capacity

only when enterprises make profits can they maintain production and the industry can develop sustainably. I believe that in the near future, products with high added value, such as safety printing, financial printing, high-end product printing, cultural and creative product printing, will become the target of printing enterprises. At that time, new varieties of the form of the printing industry will appear, and the printing market will develop more reasonably

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